Companies hoping to minimize
Executives who wish to minimize the risk of media attention to negative events need to be careful not to place their organizations at the very top or the very bottom of CSR rankings. Being in the middle of the pack generates the least amount of coverage. Author Abstract One of the benefits of Corporate Social Responsibility CSR programs it has been argued is that they build up a reservoir of public good will shielding companies in times of trouble. In this paper we test the view that.CSR provides protection from public ire by analyzing the media s response to corporate crises. Our application is spills in the oil industry. We find the media far more likely to report accidents if they occur South Africa WhatsApp Number List at a company with a superior CSR record. Rather than acting as an effective form of insurance our results suggest that a strong CSR record can be a liability. Moreover the tone of coverage is no less critical for organizations with a greener reputation. At the same time firms with substantial past environmental problems are also more likely to find their corporate failings broadcast in the news.the risk of media attention to accidents need to be careful not to place their organizations at the very top or the very bottom of CSR rankings.
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This result has important implications for thinking about CSR and the privately optimal level of such activities. Paper Informationby Katie Johnston When teaching negotiation skills many educators now focus almost exclusively on an interest based approach in which both parties openly collaborate to find a mutually satisfying solution.
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