Trust is the most important capital: study on influencer marketing
Dear readers, Trust is the most important capital. This applies more than ever in turbulent times like these. More and more Internet users are relying on therecommendations of influencers when making purchasing decisions . This is shown by figures collected by the Online Research Working Group (AGOF). Those: agof.de According to this, every second follower has purchased a product that an influencer had previously recommended at least once. Women between the ages of 16 and 39 are particularly receptive to the shopping tips from opinion makers.Our tip on the topic is: Use the reach of influencers specifically to boost your business. In this newsletter we have put together some ideas on how to do this. 1. Nielsen: 50% of media Colombia Phone Number List plans spend too little Poor ROI often causes brands to cut back on spending. A recent study by market researchers Nielsen finds that spending often needs to be higher to achieve breakthroughs and increase returns. According to the results, half of the media plans are under-invested by an average of 50%. The ROI can be increased by 50% with the ideal budget.
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The study also found that influencer marketing can increase brand recall by more than 70% and that the ROI of influencer marketing is comparable to the ROI of mainstream media. Source: https://www.nielsen.com/ 2. The virtual influencers are coming They are already a trend in Asia: virtual influencers like Lil Miquela . Experts predict that they will soon entice users in Europe to buy products. Trend researchers have identified the Metaverse as a possible playground for avatars. The experts believe that the computer-generated characters could play a key role as a link between the real and virtual world.
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