Although the two cognitive biases
Although the two cognitive biases analyzed are widely exploited by marketers all over the world and the customer is aware of this situation , our brain hardly behaves rationally when it comes into contact. Exploiting cognitive biases is therefore a fruitful method to bypass the rational choices of potential customers and increase their appreciation for a particular brand. Did you like this article? To discover other online marketing techniques and learn more about the digital world, contact us or continue following our blog.Over many years of business I have met many companies in different sectors, but often united by a single approach when faced with the challenge of change.
The most common reaction? “We don’t have time, we have to work.” When there is little work you have to go looking for it, so there is no time to think. When there is too much work you have to work, so thinking about tomorrow is a waste of time , not an asia email list investment in the future. In the long run it is disheartening because the image of reality that emerges is far from the glittering one that is conveyed by the organs of the " mainstream " on the genius of Italian entrepreneurs. As in all things there are noble exceptions and generalizing is never a good idea.
However, the mentality that governs the way of doing business at all levels is still anchored to cultural approaches that have their roots in the last century. Exponential Organizations ExO People at the heart of business I will give you an example that I have personally experienced. I am in a company that produces components for car safety that adopts the “ World Class Manufacturing ” standards because it is the Italian branch of a multinational group. Despite the premise, I have seen with my own eyes in the production departments “ Shift Leader ” shouting unspeakable things to the line workers – they said – “to make them work” faster.
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