What are ROA and ROE?

jilhok00010@gma

That is to say, we will look at the ROI, the engagement obtained and the subscribersfans gained. Which in my opinion is a big mistake because ultimately the pressure of figures could weigh on the community manager. If there is no direct financial return, it very often happens that the role of the community manager is denigrated. Sometimes to the point of saying that being present on social networks is useless.  For the CM to correctly interpret his actions, it is necessary to return to Caesar what is Caesar the KING has a financial return and the rest to whom it may concern.


This is why my tip will be to appeal to ROA and ROE, the return on expectations and the Albania WhatsApp Number return on commitment. Expectations are the goals and commitment is what will allow you to achieve them. In  of cases a company will seek visibility on the internet, that is to say via its website where its productservice offering is hosted. In short, its about bringing people to your website. Lets start from the principle that we are not trying to lock our customers on social networks because they are above all levers to guide us towards a website in order to make sales.





Selling directly on social networks is not yet a popular and established practice. You should also know that social networks do not in any way improve the positioning of your content on search engines and that as such it is preferable to keep social traffic low at the expense of organic traffic which will be high. A concrete example  ROA My expectations are the search for traffic and by extension visibility. ROE My return on engagement will be closely linked to what allows me to achieve my objectives. In this case the click and possibly the comment if it is relevant proof that the content has been read or browsed. Sharing will give me virality and improve my visibility if it generates clicks.