Goals in Yandex.Metric

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Yandex.Metrica is a web analytics tool directly related to Yandex advertising cabinet.

According to the research of the search engine itself, the average audience of the Directorate at the end of 2021 amounted to 75.7 million users from the search and RCYa.

This is the largest platform on which you can present your product or service to Russian-speaking users, attract their attention with advertising creativity and set up targeting for the right audience.

Advertisers are interested in viewing, clicks and conversions of visitors. The last action - that is, the target - can be a purchase of goods, filling out an shopify website design  application, a subscription to the newsletter, etc. d.

If you want to increase the number of conversions with the same advertising budget, set goals in Yandex.Metric. So you will let the system know exactly what you want from the campaign. Details are in the article below from the ROMI center team.
What mechanism are the key goals

The term “key goals” is the desired advertisers’ actions of site visitors. For example, clicks on advertising or conversion on the site that you are seeking.

    You specify the required goals in the parameters.

    Artificial intelligence adjusts rates – the cost of clicks on the announcement. That is, if the user is likely to be interested in your product or service, the system will raise the bet.



    Then the search engine takes the ads to the top positions. The platform gives advertising on the partner’s site in the RSY when a person sits on this site.

    The user will surely see your ad.

If the user is supposedly not interested in your offer, then the system will not try so hard and will not spend extra money on such a show.

And how does artificial intelligence distinguish whether the visitor wants to make a conversion or did he come by ad accident? For such a forecast of behavior, the system analyzes:

    where the user came from;

    Does it read the pages on your website?

    What is the depth of viewing;

    Whether the visitor has been looking for the same product or service recently, etc. d.