This registration process makes it possible

rakib00147@gmai

To try to identify consumers and get to know them better, one of the tools used in online marketing is to know consumer behavior through online navigation, through the use of the famous cookies . Taking advantage of this process to obtain information and thus introduce communications according to the requested content is where Google and other internet actors; It is marking the differentiation and the path to have a greater knowledge of the consumer and their consumption pattern. In Direct Marketing we can see a news item related to this point. The actions of advertising with the consumer are what are called performance actions that make it possible to obtain registrations on websites related to our consumers.

It is a marketing technique to “quickly” obtain similar registrations to the consumers Phone Number Data of our business and do so relatively economically, since you only pay for those valid registrations. This acquisition is made through Text link, SEM, Facebook Ads, display, BBDD, co-registration, etc. to have more information about our future buyers, generating a database to make customized plans. But what is really going to provide us with added value to our user's information is that they show us their tastes and interests and this will be provided to us by the content they consume .




Thus, companies such as Google have made changes to their YouTube platforms (among others), establishing communications in InStream format, Search Results, Selection Panel and Display; where content is consumed, that I search for and see advertising in different formats in that content. Types of TrueView Video Ads In the same way, in its new Google Maps platform it enables content related to your preferences and based on your location, offering alternatives according to your consumption (restaurants, leisure themes, etc.). All this with the objective of providing communication through the requested content. Now with the purchase of the Waze portal it intends to expand that offer so that the user uses the services that best suit their profile and thus obtain more information about them to advertise locally.